Every year the Ball State School of Art hosts a student art show. A fellow designer and I worked in collaboration to brand the 81st Annual Juried Student Art Show. We wanted to create a campaign that was different than just hanging up posters. After researching different options, we decided to use tape to make wall graffiti-like murals. Over time we added information and changed the tape design to keep the attention of the students and keep them informed. We also printed many promotional pieces and hung up large vinyl letters along with tape outside the gallery to announce the show’s opening.